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BOSTON,��November 12, 2014 /3BL Media/ – A “like” can go a long way, according to the newly released��. Nearly two-thirds (64%) of ������Ƶns say they are more inclined to support social and environmental issues in a variety of ways, including volunteering, donating and sharing information, after first “liking” or “following” an organization online. Moreover, ������Ƶns see their online activities as a positive way to make an impact on the issues they care about, as six-in-10 believe tweeting or posting information online is an effective form of advocacy or support.��

Digital Transforms the Way We Give

Long gone are the days of writing a check at the end of the year to get a tax break. Digital is changing not just��how, but where and when donations are made. Of those who made a donation in the last 12 months, nearly four-in-10 did so via digital channels, such as online (27%) or via mobile device (11%), while 23 percent did so via regular mail. And although the leading recipients of online giving remain nonprofit organizations (47%), nearly one-in-five ������Ƶns would prefer to give their money directly to an individual in need (18%) or to a corporate campaign raising funds to address a social or environmental issue (12%).��

When it comes to giving online, there is no traditional time to make that donation. ������Ƶns are most likely to give online at various times throughout the year or when asked (29%), or following a major disaster that needs immediate support (24%) versus around the year-end holidays (12%).

“As crowdfunding contributions top��, digital is truly transforming the way we give,” says��, vice president, digital engagement,��. “Thanks to the ease of online giving, people can make a direct impact on the world around them by helping a neighbor in need, an entrepreneur starting up a small business or a charity close to their hearts. This is a game-changing shift for the nonprofit sector and fundraising efforts.”