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According to a survey of nearly 1,600 United States employees by ������Ƶ’s Charities, companies that build effective workplace giving and volunteering programs have a significant leg up when it comes to attracting talent.

found nearly 6 in 10 workplace donors want to work for companies where the culture supports giving and volunteering.

That’s a significant number, and it shows that today’s employees are placing a high value on charitable opportunities in the workplace.

However, while a growing number of employers are providing these opportunities, it’s not enough to simply set up a giving program or organize employee volunteer outings. Socially minded employees are looking for companies that embed giving in their culture — and that offer them meaningful opportunities to make a difference.

What can your company do to ensure that it’s creating an employee engagement program that truly connects with your employees?

������Ƶ’s Charities Vice President, Marketing and Communications, Lindsay J.K. Nichols, outlines five key objectives companies should focus on in a guest blog post published on Media Planet.��.