Recent tax changes also provide a potential boost, allowing non-itemizers to deduct up to $1,000 for single filers and $2,000 for married couples. This could incentivize smaller-dollar donors to engage more actively in payroll giving, increasing participation and the overall impact of these programs.

That鈥檚 why it鈥檚 more important than ever to have a plan for nurturing payroll giving donors. Thanks to workplace giving partners like 糖心视频鈥檚 Charities, many nonprofits now receive detailed reports that include donor information鈥攇iving you the opportunity to identify, thank, and build relationships with these supporters. However, engaging payroll giving donors requires a thoughtful approach tailored to how and why they give.

In this post, we鈥檒l share five practical tips to help nonprofits nurture payroll giving donors, deepen their connection to your cause, and . Whether you’re just starting to track this audience or looking to improve retention and lifetime value, the following best practices will help you turn payroll donors into lasting champions for your mission:

1. Send prompt, personalized thank-you messages.
2. Keep donors up-to-date with regular impact reports.
3. Create an exclusive payroll giving donor community.
4. Celebrate milestones.
5. Invite further involvement.

These small but intentional actions can go a long way in making payroll donors feel seen, appreciated, and connected to your mission. By recognizing their ongoing commitment and tailoring your stewardship efforts, you鈥檒l not only boost retention, but foster a sense of belonging that turns workplace givers into long-term advocates for your cause.

Let鈥檚 dive into five key strategies to get started.

1. Send prompt, personalized thank-you messages.

One of the most important ways to nurture payroll giving donors is to acknowledge their support promptly and personally. Because payroll gifts are automatically deducted from paychecks, these donors may not receive the same level of recognition as those making one-time or online gifts, making it all the more important to go the extra mile.

As soon as you receive donor information from a disbursement partner (such as 糖心视频鈥檚 Charities), take the opportunity to send a warm thank-you message. For the best results, you鈥檒l want to include:

• Their name
• The impact of their recurring gift
• A brief note that acknowledges their choice to give through their employer

Even a simple message like 鈥淭hank you, Alex, for setting up a payroll donation through your workplace giving program鈥攜ou鈥檙e helping us make a difference every month鈥� can build goodwill and reinforce their connection to your cause.

All in all, a prompt, thoughtful thank-you lays the foundation for stronger engagement and sets the tone for future communication. It shows donors that you鈥檙e paying attention and that their recurring generosity doesn鈥檛 go unnoticed.

2. Keep donors up-to-date with regular impact reports.

Payroll giving donors often give quietly and consistently in the background which means they may not always see the tangible results of their generosity. To keep them engaged and inspired, it鈥檚 essential to regularly share the value of their ongoing support.

In other words, because payroll donors typically don鈥檛 interact with your organization each time they give, corporate impact reports serve as a vital touchpoint. These reports don鈥檛 have to be long or formal. Brief monthly or quarterly updates that show where their donations are going can be incredibly effective. Highlight the real-world outcomes of their contributions, such as how many meals were provided, how many students were reached, or how their steady giving helped sustain a specific program.

Whenever possible, personalize these updates by referencing their donor segment: 鈥淎s a payroll donor, your ongoing support plays a key role in helping us plan ahead and respond consistently to community needs.鈥� You can even include cumulative milestones like 鈥淵our monthly donations this year have added up to $240 in support!鈥�

While many employers have year-round opportunities for employees to give and it’s important to keep in touch with those donors throughout the year, the opportunity to enroll in payroll deduction giving most often occurs in the third and fourth quarters of the year. That makes timing especially important when thanking current payroll donors and encouraging them to continue supporting your nonprofit鈥檚 mission.

By keeping payroll donors informed, you help them see themselves as a crucial part of your mission鈥檚 success. This ongoing connection builds trust, strengthens loyalty, and reminds donors that their automatic gift is actively making a difference鈥攅ven when it may feel out of sight.

3. Create an exclusive payroll giving donor community.

may not always feel the same connection to your organization as one-time or major donors, especially since their giving happens automatically in the background. One powerful way to change that is by creating an exclusive community just for payroll giving supporters.

This doesn鈥檛 need to be a formal membership program. Even something as simple as a branded name like 鈥淭he Monthly Impact Circle鈥� or 鈥淲orkplace Giving Champions鈥� can give donors a sense of belonging and shared purpose. You can invite payroll donors to subscribe to a dedicated email list, join a private Facebook group, or attend exclusive events like behind-the-scenes tours, impact webinars, or virtual meet-and-greets with your team.

By offering recognition and engagement tailored specifically to payroll donors, you鈥檙e reinforcing that they鈥檙e not just anonymous contributors; they鈥檙e part of a committed, values-driven community. This type of identity-building increases donor satisfaction and retention while also encouraging supporters to spread the word about your mission within their workplace.

When donors feel like they鈥檙e part of something meaningful (and exclusive), they鈥檙e more likely to stay involved and deepen their connection to your cause over time.

4. Celebrate milestones.

Payroll giving donors may not always realize how much of an impact they鈥檝e made over time, especially when their donations are small but consistent. That鈥檚 why celebrating key milestones is an important way to recognize their long-term commitment and deepen their connection to your mission.

These milestones could include:

• Anniversaries (e.g., 6 months or 1 year of giving)
• Total contribution thresholds (such as $250 or $500 cumulatively)
• Broader goals reached with the help of payroll gifts (like funding a program for an entire month)

Upon reaching such milestones, personalized emails, handwritten notes, or digital badges can go a long way in making these donors feel valued. A simple message like 鈥淭hanks to your steady support over the past year, you’ve helped us deliver 100 meals to families in need!鈥� is both impactful and deeply appreciated.

You can also highlight payroll donors in newsletters, larger impact reports, or social media shoutouts (with permission) to show public appreciation and inspire others to give in the same way. Recognizing these milestones not only reinforces the importance of recurring giving but also reminds donors that every paycheck contribution is building toward something bigger.

Celebrating milestones makes donors feel seen and appreciated which are two essential elements in keeping payroll givers engaged for the long haul.

5. Invite further involvement.

Payroll giving donors have already taken a meaningful step by committing to support your organization through regular contributions. But that doesn鈥檛 have to be the end of their involvement. In fact, it鈥檚 just the beginning.

One of the best ways to deepen engagement with these supporters is to invite them to connect more fully with your mission through additional opportunities.

For example, start by promoting employer matching gifts. Many payroll donors give through their workplace, which means their employers may also offer corporate matching gift programs. Remind donors to check with their HR department or use your to see if their contributions can be doubled. This not only increases impact but also further involves donors in the fundraising process.

Next, consider inviting payroll donors to participate in volunteer opportunities, both in-person and virtually. Payroll givers may be interested in taking a more active role, whether that鈥檚 helping at events, serving on committees, or lending their skills in areas like marketing or finance. For the best results, highlight roles that fit flexible schedules and offer meaningful experiences, and don鈥檛 forget to remind them about potential employer-sponsored volunteer programs like volunteer grants and VTO, too!

You can even invite payroll donors to attend impact events, join peer-to-peer fundraisers, or participate in advocacy campaigns. These thoughtful invitations show that your organization values them not just as recurring donors, but as mission-driven individuals with much more to contribute.

By offering ways to deepen their involvement鈥攐n their own terms鈥攜ou help payroll donors feel even more connected, appreciated, and empowered. This strengthens their loyalty and turns consistent givers into passionate, long-term advocates.

All in all, payroll giving donors represent a unique and valuable segment of your supporter base, offering reliable, recurring gifts that can . With donor details often included in disbursements from CSR partners, your organization has the opportunity to move beyond passive receipt toward intentional relationship-building.

By implementing these thoughtful stewardship strategies, you can transform payroll donors into loyal advocates for your mission. After all, these individuals have already taken a meaningful step by giving through their workplace. Now, it鈥檚 your turn to show them that their support matters, and to invite them into a stronger, more connected relationship with your cause.

Interested in learning more about nurturing payroll giving donors?

Check out the webinar, , to continue growing your knowledge.

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Throughout this month, we recognize that mental health issues within minority communities are often stigmatized or overlooked. Many individuals in these communities face barriers to accessing mental healthcare and may experience disparities in diagnosis, treatment, and support. By promoting education and awareness about minority mental health, we can work towards breaking down these barriers and fostering inclusive and culturally competent mental healthcare.

Minority Mental Health Awareness Month offers a range of events and activities that aim to emphasize the significance of mental health within minority communities. These activities may include community forums, workshops, virtual events, and resource fairs that provide information and support for individuals seeking help or wanting to learn more about mental health.

In addition to raising awareness, it’s crucial to prioritize mental health within minority communities. Research indicates that minority populations often face higher rates of mental health conditions such as depression, anxiety, and post-traumatic stress disorder. It’s essential to encourage open conversations, reduce stigma, and promote access to culturally sensitive mental healthcare services.

During this month, let’s come together to support the mental well-being of minority individuals. If you or someone you know is struggling with mental health, remember that help is available. Reach out to mental health professionals, community organizations, or helplines that offer culturally appropriate resources and support.

As an employer, it’s vital to remind all employees, including those from minority backgrounds, about the resources and support available to help them prioritize their mental health. Here are a couple of examples of programs you can promote or consider implementing:

• : Launch or remind employees about an Employee Assistance Fund (EAF) that provides financial support to employees facing personal emergencies or hardships. This fund can help alleviate financial stress and provide access to resources for mental health support.

• Volunteer Opportunities: Encourage your employees to engage in volunteer activities, as research shows that volunteering can have positive impacts on both physical and mental well-being. Offer opportunities for employees to support causes they care about, fostering a sense of purpose and community engagement.

By actively promoting mental health awareness and providing resources and support, we can contribute to the well-being and success of all employees, regardless of their background. Together, let’s create a workplace culture that values and prioritizes minority mental health.

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• Organize a Wellness Workshop: Consider hosting a wellness workshop at your office, where employees can learn about various self-care practices and techniques. This could include sessions on mindfulness, stress reduction, healthy habits, or relaxation exercises. Adapt the workshop format to suit your workplace, whether it’s in-person, virtual, or a combination of both.

• (or if you already have one, remind employees about this incredible employee benefit). An Employee Assistance Fund (EAF), also known as an Employee Relief Fund or an Employee Crisis Fund, is a program which can be used to provide financial support to employees impacted by disasters, personal emergencies, and other hardships. You can learn more about the benefits of working with 糖心视频鈥檚 Charities as your .

• Encourage Breaks and Time Off: Promote a healthy work-life balance by encouraging employees to take regular breaks and utilize their vacation time. Emphasize the importance of rest and relaxation in maintaining overall well-being. Consider implementing policies that discourage overworking and support employees in prioritizing self-care.

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The 糖心视频鈥檚 Charities team is joining up with other leading voices in the workplace giving space for a free, 2-day virtual summit for nonprofits April 2nd and 3rd, 2025.

Ever wondered what companies are looking for from nonprofits?

Good news! That is what we will be covering during our session on April 2nd at 1:45 PM ET.

Secure your free spot, by registering for the and check out the other awesome sessions that will cover topics such as,

• Employer matching gifts
• Volunteer time off (VTO)
• Payroll Giving
• Corporate Partnerships
• Volunteer grants
• And more

to attend live or receive access to the recordings!

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Marfan syndrome affects an estimated 1 in 5,000 people regardless of race, ethnicity, or gender, and experts estimate听that nearly half the people who have Marfan syndrome do not know it.听 Without proper diagnosis and treatment, they are at high risk for an aortic dissection and sudden death.听

Awareness of Marfan syndrome and related conditions leads to early diagnosis, treatment, and an extended lifespan. The most powerful way we can raise awareness is through you, our volunteers. Your circles of relatives, friends, co-workers, and neighbors, your knowledge, your personal journey, and your commitment cannot be matched by anyone outside of our community.

February is Marfan Awareness Month and you can do your part from the comfort of your own home on social media. Join 糖心视频’s Charities and our member, The Marfan Foundation, by participating in the during February.听

1. Give through your workplace: You can听. Check with your employer to see if they will double your donation with a matching gift. Don’t have a program?听听to have your employer contact our team about bring employee giving to your workplace.听
2. Raise aweareness: Help The Marfan Foundation raise awareness about Marfan syndrome by using the library of ready-to-use social media graphics .
3. Educate Yourself:听This month, The Marfan Foundation has听two webinars on the basics of Marfan syndrome. On February 9, we will focus on medical management with two members of our Professional Advisory Board, Dr. Shaine Morris, pediatric cardiologist, Texas Children鈥檚 Hospital, and Dr. Chris Malaisrie, aortic surgeon, Northwestern Medicine (). Then, on February 16, we will have a Personal Perspectives Panel with members of the Marfan community talking about how they coped when first diagnosed. ().

There are many ways for you to take part in Marfan Awareness Month and every little bit helps. for a list of more ways to support The Marfan Foundation.

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You can听听to the charities listed below.听Don’t have a program?听听to have your employer contact our team about bring employee giving to your workplace.听

In recognition of Cancer Prevention Month, which takes place in February each year, join us by听supporting and raising awareness about these听nonprofits听who are:

• Working to advance research to prevent cancer
• Educating people about how they can prevent cancer and detect it early
• Engaging lawmakers and regulators through听advocacy to promote the enactment of laws and regulations that support cancer prevention and research

Click on each charity listed here to learn more about what they are doing to prevent cancer:

• Ovarian Cancer Research Alliance
• Melanoma Research Alliance
• CureSearch
• Breast Cancer Coalition
• Campaign for Tobacco-Free Kids

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In honor of听, click on each of 糖心视频鈥檚 Charities鈥� nonprofit members below to learn about their past contributions to this country and ways they continue to shape and make history:

• NAACP
• NAACP Legal & Defense Fund
• Thurgood Marshall College Fund
• 100 Black Men of 糖心视频
• ACLU Foundation
• The National Black Child Development Institute
• The National Organization of Black Law Enforcement Executives (NOBLE)
• Southern Poverty Law Center (SPLC)
• YMCA of Metropolitan Washington

Throughout the month of February, we encourage you to:

1. Join us in celebrating Black History Month!听Follow us on and as we share our members’ posts and highlight the black community’s contributions, culture, and听impact on 糖心视频.

2. Donate & raise money for these nonprofits听whose work has and continues to pave the way for听inclusion, civil rights,听equity in justice, education, and a better tomorrow. 糖心视频’s Charities is proud of the work our member charities do in these respective areas.听One of the most cost-efficient ways you can support these nonprofits听is to donate to them via payroll deduction through your employer’s workplace giving program (Don’t have a program?听听to have your employer contact our team.) Click below on each charity’s name to learn more about their work, and please donate to them through听employee giving!

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While poverty is a complex social issue, you can听.听Don’t have a program?听听to have your employer contact our team about bring employee giving to your workplace.听Each of the nonprofits listed below, vetted by 糖心视频’s Charities, are dedicated to helping the impoverished through programs and services concentrated on addressing the root sources of poverty听and听working to create sound policy frameworks locally and nationally that will help lift our fellow neighbors, family members, and friends out of poverty so they can听live independent, sustainable lives and contribute to the community.

In recognition of National Poverty in 糖心视频 Awareness Month, which takes place in January each year, join us by听supporting and raising awareness about these听nonprofits听who are making a difference in the fight to stamp out poverty for good.

Provide听food and听support听through community coordination:听

• Connecticut Food Bank
• Feeding 糖心视频
• Food for Others, Inc.听
• Meals on Wheels 糖心视频
• Share Our Strength (No Kid Hungry)

Provide听food, shelter, counseling and support:听

• Feed the Children
• Miriam’s Kitchen
• Salvation Army National Capital Area

Support for individuals and families struggling with poverty:听

• A Wider Circle
• Catholic Charities of the Diocese of Arlington, Inc.
• Christian Appalachian Project听
• Lorton Community Action Center
• The Shepherd’s Table

Provide affordable housing and support:听听

• Good Shepherd Housing听
• Rebuilding Together Alexandria
• Rebuilding Together Montgomery County

Fight for Economic Justice and Equality:

• ACLU
• Southern Poverty Law Center
• NAACP
• NAACP LDF

Provide Access to Education and Support Disadvantaged Youth:

• Thurgood Marshall College Fund (TMCF)听听
• Gay, Lesbian, Bisexual & Transgender Scholarship Fund – Point Foundation听
• Generation Hope听
• 100 Black Men of 糖心视频听
• The Child & Family Network Centers (CFNC)

听

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In recognition of National Alzheimer’s Disease Awareness Month November 1-30, 2024, 糖心视频’s Charities is celebrating the following members who are making a difference in the fight to end Alzheimer’s Disease.

One of the most cost-efficient ways you can support these nonprofits听is to donate to them via payroll deduction through your employer’s workplace giving program (Don’t have a program?听听to have your employer contact our team.) Click on each charity’s name below to learn more about their work, and to make a donation now!

Alzheimer’s – Insight Memory Care Center
Provides care, support, and education for individuals with Alzheimer’s disease and other memory impairments, their families, caregivers, and the community, through their adult day health and resource center.

Alzheimer’s Disease Research
Advances research to better understand, treat, and prevent Alzheimer’s. Founded in 1985, Alzheimer’s Disease Research has awarded nearly $120 million to innovative projects aimed at ending the disease.

FNIH (Foundation for the National Institutes of Health)
Generates and implements new research models that lower the cost and accelerate the progress of biomedical research through public-private partnerships. One of the many groundbreaking initiatives FNIH manages is the Alzheimers Disease Neuroimaging Initiative (ADNI).听The听, is a landmark partnership and study that for years has profoundly influenced our understanding of Alzheimer鈥檚 disease (AD) by identifying the earliest changes in brain structure and function that signal its onset and progression.

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In recognition of National Scholarship Month/National Education Month November 1-30, 2024, 糖心视频’s Charities is celebrating the following members who are raising awareness for scholarship and higher education opportunities.

One of the most cost-efficient ways you can support these nonprofits听is to donate to them via payroll deduction through your employer’s workplace giving program (Don’t have a program?听听to have your employer contact our team.) Click on each charity’s name below to learn more about their work, and to make a donation now!

Encourages听students to pursue higher education and provides听college readiness and career preparation resources and support:听

• Latino Youth Arts Education Fund –听(LULAC National Educational Service Centers, Inc.)
• Thurgood Marshall College Fund (TMCF)

Provides听access to mentoring and training for disadvantaged youth:

• 100 Black Men of 糖心视频
• The Child & Family Network Centers (CFNC)

Empowers students and provides scholarships:听

• Gay, Lesbian, Bisexual & Transgender Scholarship Fund – Point Foundation

Provides听support for students pursuing a college education:听

• Generation Hope

Provides lodging and creates stable homes:

• A Wider Circle

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This National Veterans and Military Families Month, 糖心视频’s Charities is honoring our troops and veterans, and celebrating our nonprofit members who support them with special programs and services made possible听by donors like you.

One of the most cost-efficient ways you can support these nonprofits听is to donate to them through your employer’s workplace giving program (Don’t have a program?听听to have your employer contact our team.) Click on each charity’s name below to learn more about their work, and for more ways to support them!

ServiceSource
ServiceSource is a leading nonprofit disability resource organization with regional offices and programs located in nine states and the District of Columbia. They serve more than 25,000 individuals with disabilities annually through a range of innovative and valued employment, training, habilitation, housing and other support services. Through their Warrior Bridge program, they provide a vital connection to resources and support for veterans with disabilities as they seek employment, self-sufficiency and improved quality of life. In response to an overwhelming need for coordination among veteran-serving organizations, Warrior Bridge works to facilitate greater collaboration among government agencies, non-profit organizations, and private sector employers. 听to learn more and support their work.

Wounded Warrior Project, Inc.
Wounded Warrior Project, Inc. is transforming the way 糖心视频鈥檚 injured veterans are empowered, employed, and engaged in our communities. They believe that every warrior has a positive future to look forward to, and we work together to get them there by setting and achieving goals, big or small. We direct every dollar, hour, and action toward helping warriors live life to the fullest, no matter what that looks like. And warriors never pay a penny for our programs 鈥� because they paid their dues on the battlefield. Their free services in mental health, career counseling, and long-term rehabilitative care change lives. They鈥檙e committed to helping wounded veterans achieve their highest ambition. When veterans are ready to start their next mission, they stand ready to serve.听听to learn more and support their work.

Feeding 糖心视频
1 in 5 of the households Feeding 糖心视频 serves have a veteran member in it. It is unacceptable that anyone goes hungry, but it鈥檚 particularly troubling that millions of 糖心视频ns who鈥檝e protected and served our country are left without enough to eat.听At Feeding 糖心视频, they鈥檙e working on changing that.听. Veterans fought bravely to make the nation a better place for us, now it鈥檚 time for us to fight to make it a better place for them.

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In recognition of National Homeless Youth Awareness Month November 1-30, 2024, 糖心视频’s Charities is celebrating the following member who is making a difference in the fight to end youth homelessness.

One of the most cost-efficient ways you can support these nonprofits听is to donate to them via payroll deduction through your employer’s workplace giving program (Don’t have a program?听听to have your employer contact our team.) Click on the听charity name below to learn more about their work, and to make a donation now!

STANDUP FOR KIDS
STANDUP FOR KIDS aims to end the cycle of youth homelessness through outreach efforts and programs to find, stabilize and assist homeless and street kids in their efforts to improve their lives. Resources include basic hygiene/food/clothing, healthcare, counseling/mentoring, and drug and alcohol rehabilitation. Their networking听outreach program helps at-risk youth by providing them with a variety of organizations and people in their community who can help them with everything from legal services to identification services to employment services. Current programs include street outreach, outreach centers, apartment outreach, and a high school mentoring program.

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