Sarah Ford | August 27, 2014

4 Ways to Rewire the Corporate Brain to Compete in the 21st Century

By Lain Hensley

The era of the robber baron听is long gone and the days of the rapacious capitalist are dwindling. The corporate world that once rewarded aggression and strong-armed business dealings is now refocusing on collaboration, transparency and corporate responsibility.

This amounts to an听absolute cultural about-face for many companies — a rewiring of the corporate brain to reward skills that net a more collaborative workplace.

Most companies are still only halfway through this transition. And many are still searching for the tools and the tactics to听power their success.

The bean counters have been slow to quantify the impact of such changes听on the bottom line.听But turnover rates, customer loyalty, brand image and project accountability for听companies demonstrating this new mind-set听may eventually show听that a sustainable culture and profitability are the new yin and yang of business.听

Here are four ways that companies can reframe their听corporate culture听to be more听flexible amid all the technological innovation, globalization and constant communication of today’s business world:

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